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Industry leaders agree: Cohen and Roussel provide the guidance necessary to transform market challenges into opportunities

“The five core principles behind this book are deceptively simple. Yet few supply chain practitioners have the authors’ depth and breadth of experience. Cohen and Roussel take the topic far beyond the theoretical, offering numerous examples of how companies have adopted and adapted these principles. Senior executives can use this book to structure a supply chain strategy that will result in immediate top- and bottom-line benefits.”

Geoffrey Moore
Author
Crossing the Chasm, Inside the Tornado,
Living on the Fault Line, and Dealing with Darwin

“Cohen and Roussel successfully balance the “why” with the “what” of supply chain management. This practical book assembles the components of an effective supply chain in a clear, well-supported way. Those who want to drive supply chain success would be well-served in reading this book and learning from its many examples.”

Dick Hunter
Vice President, Dell Americas Operations
Dell, Inc.

“It is rare to find a book that covers both the supply chain principles and the organizational and practical aspects so well. Cohen and Roussel have given management and practitioners a most insightful treatment of the secrets to supply chain success.”

Hau Lee
Thoma Professor of Operations, Information, and Technology
Graduate School of Business
Stanford University

“Cohen and Roussel provide a valuable overview for any CEO who intends to make supply chain management a competitive advantage. Whether you’re the CEO of an established global company or the founder of a start-up, Strategic Supply Chain Management can provide you with the guiding principles and a roadmap to get your company moving in the right direction.”

Guerrino De Luca
President and CEO
Logitech International

"The authors successfully describe the many complex trade-offs that companies must consider in developing a winning supply chain strategy. Consequently, their book is as relevant and useful to the company CEO and CFO as it is to the COO, who should use it as the "how-to" guide to develop an operations strategy for the corporation."

Gary McIlraith
Supply Chain Director
British Sky Broadcasting Ltd

“The authors have captured the essential elements of how a company can drive superior performance by positioning supply chain management as a core management discipline. The book creates a template for how you can align an organization to transfer a winning strategy into meaningful results."

Bill Cantwell
Vice President, Supply Chain
Air Products and Chemicals, Inc.

“Cohen and Roussel take a rich set of strategies and explain them in a way that a relative newcomer could understand, yet retain the necessary depth to benefit seasoned professionals. Throughout this book, the authors provide powerful methods for organizing and implementing supply chain improvements. Their linkage of these strategies back to elements of the Supply-Chain Council’s SCOR® model provides the practitioner with a thorough approach to drive tangible results. The real-life examples are invaluable.”

Steven G. Miller
Chairman
Supply-Chain Council

“Cohen and Roussel effectively capture and communicate the critical elements and roadmap of world-class supply chain management. Put into practice, this book will serve as a timeless tool for those looking to transform their organization's supply chain into a sustainable competitive advantage.”

Jim Miller
Vice President, Operations
Cisco Systems

“The supply chain presents a significant opportunity for cost reduction and customer value creation. This is the underpinning theme of this easy-to-read and practical book. Cohen and Roussel have skillfully drawn from their extensive experience working with organizations in diverse industries to synthesize best practices in supply chain management. Of the many books that discuss supply chain management, this is one of the better ones.”

Martin Christopher
Professor
Cranfield University
United Kingdom

“Finally, a practical guide that links the latest in supply chain management thinking with relevant examples of how successful practitioners apply these principles in the real world. A must-read for all supply chain professionals attempting to take their supply chain performance to the next level.”

David J. McGregor
Senior Vice President, NAFTA Logistics
BASF Corporation

“Cohen and Roussel provide a disciplined, practical, and insightful approach to achieving a world-class supply chain structure. Their book’s concepts are relevant to the many challenges corporations face today, and consistent with our experiences at HP. This book is transformational, and should help any supply chain professional achieve excellence.”

Dick Conrad
Senior Vice President, Global Operations, Supply Chain
HP