Making Innovation Work
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"Buy This Book" Says Harvard Business School's Working Knowledge 
Sean Silverstone, HBS writer for Working Knowledge e-newsletter for business leaders, discusses the book: "We like the authoritative tone of this work, born perhaps from the experience of its trio of authors." He also says: "Innovation comes in many flavors. For example, Apple is praised for its chancy decisions to invest in the iPod and iTunes, two semi-radical innovations that fundamentally changed the industry. Years earlier, rival Dell also broke with the traditional PC business by honing a direct sales strategy, but Dell's change led it to focus even more on PCs, not less." Read full book review on the HBS website.
 

Robert Shelton Interviewed in ezine The Innovators: Conversations on the Cutting Edge
"If you want breakthrough innovations that help redefine an industry and give longer lasting competitive advantage and growth, then you need to design a system that will give you just that. Innovation is a path function, not a state function. How you manage the process of innovation determines what types of innovation you will deliver." Read the article
 
Epstein Interviewed by Research@Rice
Process of Elimination or Process of Innovation 
"The biggest threat most companies face today is not from current competitors, but from those who don't even exist right now. A company's survival depends on how well it anticipates and responds to customers' future needs. That, according to Rice's Marc Epstein, is innovation." Read the article in Research@Rice.
 
Book Profiled in American Executive Magazine Cover Story
The Science of Innovation 
Talk about counterintuitive. The authors of the new book Making Innovation Work: How to Manage It, Measure It, and Profit From It (Wharton School Publishing, 2005) say that the way to make a company more innovative is to add structure." Read the article in American Executive.
 
Robert Shelton Interviewed in Article "Innovation Evolves," in
Executive Travel Magazine
Informed companies do not innovate for the sake of innovation. Innovation is all about growth, says Robert Shelton, coauthor of Making Innovation Work. Understand this, says Shelton, and it is a quick leap to the idea that has transformed current thinking about innovation: It’s a process that can be managed." Read the article
 
making Innovation Work
"Making Innovation Work is a must-read for would-be innovators at all levels."

Howie Rosen, VP, Commercial Strategy, Gilead Sciences, Inc.
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