Making Innovation Work
ABOUT THE BOOKAUTHORSIN THE NEWSINNOVATION MANAGEMENTBUY THE BOOKCONTACTS
                     
Innovation is a basic element of business growth and success. Yet how and why some companies are far more innovative than others is often different than common perception.

A new book, Making Innovation Work: How to Manage It, Measure It, and Profit from It, challenges the prevalent misconceptions and lays out the tools and processes necessary for an organization to harness and execute innovation. The book has been published by Wharton School Publishing and is available now!
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Setting the Record Straight

How and why companies are innovative is very different than what many managers think...
 
  
Rules of Good Innovation Management

Innovation is not about secret formulas. It is about good management. The authors identify the seven "rules" of good innovation management...
 
  
Looking at Innovative Companies

Excerpts from case studies of innovative companies...
 
  
What's New

See why Harvard Business School's Working Knowledge newsletter likes this book...